marketing | WRAL TechWire - Part 3

marketing

Advertising Your Startup Is A Terrible Idea

Posted by | Dec 2, 2012

Dear early-stage startup entrepreneurs, Please do yourself and your investors a favor and stop advertising. Yes, yes, I know you want a lot of users, to tout how disruptive you are or to sell a lot of your products. But here’s the thing… if you’re really an early stage startup, then you simply don’t yet know who your customers are, why they’ll buy from you, or the best way to communicate your value proposition. So stop wasting money. Look, I’m an advertising agency guy. It would be in my self interest to encourage you to dump tons of cash...

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Triangle Entrepreneurship Week Kicks Off Today

Posted by | Nov 11, 2012

Let’s play the Obvious Game. I point out obvious facts and you agree. For instance, as an entrepreneur you: … don’t have the time or money to go to another conference. … would rather poke yourself in the eye than sit through a hour presentation given by an “expert.” … could use investment capital, another great employee or maybe even a co-founder. Sounds about right, huh? If so, you should give a look-see to Triangle Entrepreneurship Week. Kicking off today and running through November 16th, TEW includes more than 20 events hosted throughout downtown Raleigh and Durham. And these...

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