By creating engaging content you will develop an ongoing conversation with your customers and develop the coveted fans all brands are looking for. So heard attendees on Wednesday at the opening day of the Internet Summit in Raleigh.
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Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want, NCSU researchers say.
Read MoreOverwhelmed with how to market your business? Author Jonah Berger might have the answer in a new book.
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Scores of organizations hold regular meetups across the Triangle. Here is a list as compiled by Derrick Minor for the City of Raleigh.
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Cheil North America, the corporate parent of Durham-based marketing agency McKinney, is expanding its CYLNDR content marketing arm, including a new office in Durham.
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Windsor Circle, one of the best-known emerging entrepreneurial companies in Durham with a focus on predictive marketing analytics, has a new owner: OSG Billing Services. Windsor Circle CEO Matt Williamson talks about why he sold the company – and what will happen to it as well as him.
Read MoreI would not call myself a marketing expert by any reach but I’ve invested in enough companies and served on enough boards to know that if your business has a marketing component to it, how you define and report your marketing metrics can be full of pit falls. If...
Read MoreCuragami entered The Startup Factory with the name Crowdfunde and a fuzzy plan to help e-commerce companies host crowdfunding campaigns within their websites as marketing campaigns. The vision has morphed since then into a software platform that curates relevant and trending conversations and content from around the web to help guide an e-commerce company’s marketing strategy and drive sales. Curagami spent three months at the Durham accelerator, and last week pitched the business to a room full of investors, advisors, fellow and past TSF graduates. ExitEvent was there recording the pitches and has/will be publishing them over recent and...
Read MoreA few weeks ago I spent a good six hundred words bitching about how advertising your early-stage startup is a terrible idea. Surprisingly, I only heard one “you’re an idiot” in response via Twitter, but it was a well taken point. If advertising your early-stage company is a bad idea, then what are the good ideas? OK, I’ll bite. Here’s my thoughts: Establish a baseline. As an early-stage company you have no idea who your real customers are, why they will buy or how they’re going to behave. You have some vague ideas – really, hypotheses – but you...
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