Marketing leaders’ optimism increases for coming year, Duke survey finds
Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending.
Read More
marketing
God & AI: Believe in the former, more trust in the latter, says Duke researcher
Research suggests thinking about God makes people more likely to trust AI recommendations. So says Duke Professor Keisha Cutright who found a link between religion and greater reliance on AI recommendations
Read More
Secrets to product success: How startups launch what customers want
Your new idea may result in a product or feature that every consumer or business needs. But do they need it today? Is the world ready for your idea yet? Because if they’re not, you still wind up launching something brilliant to the sound of crickets. Asking these five questions will help you ensure you don’t get ahead of yourself, and that customers will buy what you’re building.
Read More
Ads going AI: World’s largest agency unveils generative AI platform
The platform will enable the agency WPP enable companies to make large volumes of advertising content, such as images or videos, “more tailored and immersive,” the company added
Read More
Social media marketing using ‘relational’ and ‘intellectual posts’ is best for loyalty program members, NCSU study finds
An international team of researchers finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Read More
Startup Spotlight: This woman-led Triangle startup is democratizing big data to drive sales for businesses
Clerdata, formerly Lumen Insights, is a Durham-based data science startup that aims to bring change by ending ineffective marketing strategies.
Read More
From technology marketing leader to starting a new venture: Lessons from an entrepreneurial journey
Through these five high growth start-ups, I experienced the lowest of lows (deep unhappiness) and the highest of highs (gleeful happiness). If I had not experienced the bad, I would not be able to deeply appreciate the good. I could take all these learnings and apply this crystallized intelligence in order to help leaders of high impact companies. After coming out of my ‘dark hole’ of depression last year, it has become clearer to me than ever that helping leaders reach their fullest potential brings me happiness. I have the best job!
Read More
Saving the world … through media training? Here’s your ‘how to’ guide
Editor’s note: WRAL TechWire’s growing list of regular contributors continues to grow – here’s the latest. In a column he calls The Hook, Billy Warden explores marketing, persuasion and leadership through the stories of pop culture. This is where the sizzle in our movies, music, books and behind-the-scenes lore...
Read More
McKinney lands Choice Hotels International account
Creative agency McKinney, which has a large operation in Durham, will represent Choice Hotels International with a new advertising campaign expected to launch later this year.
Read More
