DURHAM – Creative agency McKinney, which has a large operation in Durham, will represent Choice Hotels International with a new advertising campaign expected to launch later this year.

The company announced the agreement Monday.


McKinney’s Durham office will manage the account.

Financial terms were not disclosed.

Choice Hotels brands also include Comfort Hotels, Quality Inn and Cambria Hotels as well as Ascend Hotel Collection,, Sleep Inn, Clarion, Clarion Pointe, Mainstay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Econo Lodge, and Rodeway Inn.

“We couldn’t be more thrilled to work with the Choice team — it’s an amazing opportunity,” said Gretchen Walsh, managing director of McKinney Durham. “We look forward to creating a multi-channel platform that will not only help drive bookings growth but also increase relevance of the Choice brand for their millions of loyal guests as well as those who have yet to visit or who haven’t stayed at a Choice Hotels property in a while.”

McKinney will be tasked with creating a multi-platform creative campaign.

“The team at McKinney impressed us with their creative thinking, deep insights and strategic vision for our new creative platform,” said Brent Bouldin, vice president, marketing and customer acquisition, Choice Hotels. “After a nationwide agency search, it was clear that McKinney was the right agency for Choice both in terms of their understanding of our industry and audience, and for the cultural alignment between our teams.”