The Case for Startup Community Goals

Matthew Davis is Co-Founder & Chief Operating Officer of GetZeek, Inc, a Durham startup that provides easy, mobile access to exclusive deals and ongoing offers all year long at your favorite local spots. That picture is not him. Goal setting is a religion at our company. Every startup that wants to be the next big thing, especially those with investors, sets goals. There’s so much talk of goal setting, milestones, and KPIs it’s almost nauseating, but goals work. Period. Why can’t we, as a entrepreneurial community, set SMART goals [hat tip to Matt Williamson] for what we want the...

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