How can mobile app firms can counter declining installs?
Editor’s note: Matthew Davis co-founder of RIoT, the North Carolina-based grass roots Internet of Things organization, and is vice president of marketing at Reveal Mobile, which focuses on wireless beacon technology. RALEIGH – MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years.” While this report goes on to say that mobile usage is still exploding, Gavin’s observation reflects that the long tail of apps is getting shorter. People download...
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