Roger This: 10 Social Media Lessons from the Chapel Hill Police

The entrance to my neighborhood sits atop one of the many large hills in Chapel Hill. As you crest the hill, there’s a good chance you’ll see a squad car perched at the intersection. It points out to Highway 54, with the radar gun leveled across the window sill. And if you follow @ChapelHillPD on Twitter, you already know to slow down. That’s right, the Chapel Hill Police Department frequently, but not always, tweets out when and where it’ll be enforcing the speed limit. To figure out why the CHPD might do something so awesome yet so unconventional, I...

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