Durham-Based Spreedly Raises Round, Pivots to Core Product
Most of the time when a startup pivots, it’s because they’re forced to — either the model isn’t as viable as they originally hoped or the execution is something that they can’t support or the customers just aren’t there. Every once in a while, a fortunate startup has the vision to pivot off a piece of their overall offering, turning that piece into its own product or, even better, its own platform. When this happens, a pivot goes from a desperation move to opportunistic land grab. This is exactly what’s happened to subscription management startup Spreedly over the last...
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