minimum viable product

Back in the summer of 2012, shortly after I had launched the content side of ExitEvent, I had drinks with Jason Bradicich. Jason is three things. He’s the founder of Adena Studios, a true disciple of excellent design, and a good friend who won’t lie to me.  That last part is important. Jason congratulated me on getting the news site launched and for the kudos it was currently receiving, then he said something like: “It’s great and everything but, dude, let me redesign it for you. I’ll do it for free.” I laughed and thanked him for the offer—he’s...