Your idea might be truly amazing, game-changing, something that can solve an age-old problem in a way no one was expecting. And in fact, you might even be somewhere between 10 percent to 99 percent of the way to making your original idea a viable reality. There’s that one thing missing though, right?
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The Sales Brain is the maverick. The Build Brain needs time to think. There are a number of ways you can balance these two brains and chase more customers and a better product at the same time. Let’s talk.
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One of the most difficult functions for any company to put trackable numbers around is the sales funnel. How many prospects are in the funnel? How many of those are actually qualified prospects? What’s the likelihood the prospects are closed at each level? Have any of them closed? Why aren’t they closing? Is automation the solution? Let’s talk.
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Once you lose your cynicism, establish your goals and motivation, and align your goals and mission with your company’s goals and mission, you’re equipped to be able to defend not taking on any task that doesn’t fit that aligned mission. Saying “no” feels so good.
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Now that Google and Facebook have (purportedly) stopped tracking their customers so invasively, how does a startup find their market in the big, broad digital world? Why advertise at all? Let’s talk.
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Editor’s note: Joe Procopio is the Chief Product Officer at Get Spiffy and the founder of teachingstartup.com. Joe has a long entrepreneurial history in the Triangle that includes Automated Insights, ExitEvent, and Intrepid Media. His columns are a regular part of WRAL TechWire’s Startup Monday package. +++ RESEARCH TRIANGLE PARK – Think about your...
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The magical hockey stick chart is the critical ingredient for return on every single investment in a startup. So it’s a Catch-22. Every investor will expect you to have developed a revenue growth plan that every investor will be maximum skeptical about. Let’s talk.
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Starting broadly is a much less daunting task than it initially seems because all it requires is a simple mind shift. Instead of focusing on which customers will buy your product, focus instead on what your customers will be buying. Let’s have a conversation.
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The tricky thing about launching a new product to market is that it’s barely even a milestone worth celebrating. What comes next is a series of chicken-and-egg problems and snap decisions on the way to product-market fit. Then on to traction, scale, and ultimately growth. Let’s talk.
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