innovation | WRAL TechWire


48 Innovate: Where Startup Culture Meets Big Business

48 Innovate isn’t a typical consulting or tech company. And its founder, Melissa Kennedy, is neither a typical CEO nor entrepreneur. Instead she and her company are something entirely new. On one hand, Kennedy fits right in with the Triangle’s community of passionate and innovative entrepreneurs. Sporting bright red hair, she’s gregarious and the consummate cheerleader at startup events—hers is the cheer you hear rising above all the others. While perhaps more extroverted than some techies, her passion and dedication to discovering and supporting innovation in all business sizes help her blend into the Triangle startup community. Conversely, Kennedy’s demeanor...

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