entrepreneurship

David Gardner: How to know if you are an entrepreneur

Posted by WRAL TechWire | Dec 7, 2017

ust because you are smart and tenacious enough to be an entrepreneur does not mean that this career choice will make you happy and in my definition of success, if you miss “happy” then you have failed no matter how much money you make. How do you know if you will be happy as an entrepreneur?

My Chance to Interview SXSW Interactive’s Hugh Forrest

Posted by Laura Baverman | Jul 23, 2014

I attended my first South by Southwest Interactive Festival in 2011, and I remember walking away thinking, ‘What just happened?’ It’s one of those experiences that can only be described with a bunch of adjectives: energizing, inspiring, weird, delicious, surprising, fun, exhausting, overwhelming, exciting and I’m sure I’m missing a lot. At the end of the weekend, your brain is so full you can’t make sense of it any other way. But looking back, I know that the people I met and heard speak gave me deep context for the interviews I’ve conducted and stories I’ve written since. So...

Hacking At Media’s Most Pressing Problems

Posted by Sarah Headley | Jun 3, 2014

The dynamic duo seems to have started something special- they got a large, and quite enthusiastic, round of applause on the final day of the event Sunday, June 1. Clark and Glaser’s goal was for students to brainstorm innovative ideas that would solve the problems of local media outlets.They’re also passionate about teaching journalism students to think as entrepreneurs about their field. “I have a deep interest in the education part of journalism and how that’s changing,” Glaser told me. The event featured guest speakers who discussed the changing media industry and the opportunities it presented. Then three local...

The Hows And Whys of Hiring Your First Marketing Employee

Posted by Jake Finkelstein | Jun 2, 2014

Marketing a startup isn’t for the faint of heart. Fraught with dangers like limited budgets, aggressive competitors and marketplace apathy, it’s a lot more likely that your startup will fall flat on its face than wildly succeed. Yet, if entrepreneurs gave up at the first look at long odds there’d be a lot fewer of us out there. A few months ago, I wrote about the reasons that early stage startups shouldn’t hire an advertising agency. You can decide for yourself if I’m right or wrong, but either way, marketing your startup is a must if you intend to...

Growing Her Startup Meant Buying, and then Selling, Her Home

Posted by Laura Baverman | May 12, 2014

ExitEvent has written about Porowski before. She’s known for taking big risks—abandoning a promising career in social media analytics at the prestigious SAS to start the company that allows social list-making and list-sharing. She raised $300,000 from friends and family in 2012 and 2013, and that helped her hire a team of now six who work out of an office in Durham. In recent months, she’s made a big marketing push, partnering with bloggers and other online personalities to write and share lists. In April, the site reached 25,000 users, with average time on site of 4 minutes and...