ExitEvent has written about Porowski before. She’s known for taking big risks—abandoning a promising career in social media analytics at the prestigious SAS to start the company that allows social list-making and list-sharing.

She raised $300,000 from friends and family in 2012 and 2013, and that helped her hire a team of now six who work out of an office in Durham. In recent months, she’s made a big marketing push, partnering with bloggers and other online personalities to write and share lists. In April, the site reached 25,000 users, with average time on site of 4 minutes and 30 seconds, a figure Porowski calls a “hugely exciting milestone.” The $276,000 house sale will continue those outreach efforts.

Entrepreneurs have to be risk-takers and sacrifice-makers in order to have a chance at success. But Porowski’s story proves the best risks and sacrifices are the calculated ones.