ecommerce | WRAL TechWire - Part 60

ecommerce

Online retailers can convert abandoned carts into sales – here’s how

Posted by | Mar 11, 2013

If you’ve ever added items to an online shopping cart, only to leave them there indefinitely, know that you’re not alone. A recent study from Milo shows that more than half of all online transactions (67 percent, to be precise) are never completed, resulting in what the industry has deemed “abandoned” shopping carts. To break it down further, 55 percent of consumers leave their carts as a result of “sticker shock” from unexpectedly high shipping costs, while 40 percent are turned off by shipping costs being presented too late in the checkout process. Meanwhile, 57 percent of shoppers are...

Read More

Microsoft makes a play in retail sector to regain its mojo, but …

Posted by | Feb 13, 2009

Editor’s note: Allan Krans is senior analyst at Technology Business Research. HAMPTON, N.H. – Tell me if this sounds familiar: A technology company largely dependent on retailers for distribution decides to strike out on its own, hiring an executive from a leading retailer to oversee the opening of its own branded retail locations. Microsoft’s retail store locations will not be a profitable venture for the company, but that’s likely all part of the plan. Apple is doing it profitably, but Microsoft is no Apple, and the list of other IT retail failures looms large, including failed efforts by Dell,...

Read More