Email marketing firm iContact is sold, to remain in Morrisville; jobs are cut
iContact, an email marketing firm launched in the Triangle 15 years ago, has a new owner and a smaller workforce as a result of the acquisition.
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digital marketing
Brands have yet to master B2C digital marketing, survey says
Brands need to use data to personalize their marketing efforts, survey says.
Read MoreA Brief History of Internet Summit As It Relates to Startups
Internet Summit 16 begins Wednesday November 16th in Raleigh. Billed as the “Definitive Digital Gathering” and now in its ninth year, IS16, as it’s known, brings digital, marketing, and tech speakers from across the nation for two days of in-depth content and networking. I remember the very first Internet Summit. Launched in 2008, this annual conference has become one of the largest self-contained events to hit Raleigh every year. It regularly brings in a few thousand people these days, and has evolved and transformed itself as much as the digital aspects of business that it covers. Internet Summit has...
Read MoreWATCH: Digital Marketing Rookie Tips
It’s not too late to head down to the Raleigh Convention Center for day three of the Digital Marketing for Business Conference. There are tracks for small businesses, enterprises and experts (You can never know too much!). Learn how to tell better stories about your business and how to capitalize on all the digital media out there to share them. And in case you can’t make it today, here’s a quick video of tips from funny guy Will Hardison of the email marketing startup...
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