Blue Cross Blue Shield NC | WRAL TechWire

Blue Cross Blue Shield NC

Durham's INRFOOD, Fresh From TechCrunch Disrupt Finals, Wins BCBS Health Innovation Challenge

Money helps too, which is why the spotlight and the $20K from the BCBS Health Innovation Challenge, coming right on the heels of Disrupt, is another big deal. They celebrated their victory at the official awards gala last night (which, hopefully, I made), and then they’ll use the money to pursue other areas — everything from tracking obesity, which is their next big thing, to getting research and development done by dietitians and nutritionists that applies directly to their product and program. That’s another area where the big increase in inbound traffic can help. Users are not only emailing...

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