Helium’s Goal: Improve iPhoneography, Create a Global Consumer Brand in Durham
There’s a pretty significant difference in quality between an iPhone photo and one taken with a $3,000 digital SLR. But not so much if you add a wide-angle lens to that iPhone, attach it to a mount and use some extra lighting for the shot. Brandon Hoe would know. He’s a photographer, videographer and marketer by trade. He’s also as frustrated as anyone by the weight of professional photography equipment on long trips to Europe or Asia, and yet the lack of quality of the alternative, which happens to fit in his pocket. It was enough to...
Read More