Why Startups Need to Choose Their Target Market Carefully
Yesterday, I had a cup of coffee with an entrepreneur whom I knew but hadn’t previously spent a bunch of time with—our paths just never crossed until a couple weeks ago. He’s a technical entrepreneur, sharp as hell, but has spent his career hitting self-funded singles. Of course there’s nothing wrong with that—he’s doing well for himself. I’m just saying you probably don’t know him. Yet. His latest idea is legit. It’s serious tech that he has architected and built himself. It plays off of technology that’s already been adopted, but he’s taking it in a...
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