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peloton

Peloton will test a new rental mode: a bike and streaming

Beginning Friday, some Peloton stores in Texas, Florida, Minnesota and Colorado will offer customers a rental package covering both a bike and access to its streaming service for one monthly fee. Prices will range between $60 and $100 a month and customers can cancel anytime and return the bike without charge.

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Investor tells Peloton to fire CEO, explore putting company up for sale

In an open letter Monday, the investment firm sharply criticized Peloton for not capitalizing the success it achieved in 2020, saying it squandered the opportunity to grow sales of its internet-connected bikes and treadmills. Peloton shares have tumbled 80% from their peak, bruised from sagging sales, a massive recall and PR nightmares in popular TV shows.

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