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Asheville Startup LoLo Brings Rewards App to “Loyal Locals” in Durham, Chapel Hill & More U.S. Cities

During the 2007 recession, Clark Harris became frustrated with the credit card rewards program he was enrolled in. “I couldn’t travel, so I could only redeem my points on gift cards, but there wasn’t an option to use my loyalty points on local companies,” says Harris, a real estate and marketing professional in Asheville. Harris wanted to support local businesses with the rewards he was accruing, so he began mapping out an idea for a local rewards program run through a mobile app rather than a physical card. He later met Matthew Simpson of Nashville, and together they developed...

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