6 Surprising Things You’ll Learn During Your Company’s First Marketing Campaign
One of the more alluring qualities of startups is the optimism that permeates every bit of the company culture. I’m a sucker for the take-over-the-world attitude and nothing is more exciting to me than tackling big and complex challenges. Yet no matter how large the idea that is being brought to market, we all know that there are learnings to be had… and this is especially true when it comes to marketing. As a grizzled veteran of more than my fair share of failed startup marketing campaigns, allow me to highlight some of the surprises that lay ahead for...
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