Duke Fuqua School of Business

Is science a priority at your company? Here’s why it should be

Posted by WRAL TechWire | Nov 9, 2023

Duke Professors Ashish Arora and Sharon Belenzon say pharmaceutical discoveries and AI show the first-mover advantage of companies engaging in scientific research

Marketing leaders’ optimism increases for coming year, Duke survey finds

Posted by WRAL TechWire | Oct 22, 2023

Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending.

God & AI: Believe in the former, more trust in the latter, says Duke researcher

Posted by WRAL TechWire | Aug 17, 2023

Research suggests thinking about God makes people more likely to trust AI recommendations. So says Duke Professor Keisha Cutright who found a link between religion and greater reliance on AI recommendations

Corporate execs see little economic growth in coming months, Duke survey finds

Posted by WRAL TechWire | Jul 5, 2023

Financial decision-makers lowered their expectations for U.S. economic growth in the next year, with almost 40 percent of small firms expecting that tighter financing will curtail business spending.

Marketing spending slows, execs blame inflation: Watch video from Duke’ s Fuqua

Posted by WRAL TechWire | Mar 30, 2023

Companies are cutting way back on increases in spending for marketing, according to the latest Chief Marketing Officer Survey from Duke’s Fuqua School of Business, the American Marketing Association and Deloitte.

‘Rubber stamp’ the CEO vision or challenge? Duke professor lays out pros, cons

Posted by WRAL TechWire | Feb 27, 2023

Board interference can zap the motivation of visionary CEOs and increase the likelihood a board-directed strategy will fail, a new research co-athoured by a Duke professor, finds. The researchers used an economic model representing strategic behavior between the CEO and the board. The co-authors were then able to test strategies and implications—and concluded worse outcomes resulted from board interference.

War on plastics: Recycling isn’t answer – it’s time for different materials, says Duke prof

Posted by WRAL TechWire | Jan 8, 2023

Even though the number of environmental pledges have greatly increased in the last five years, most firms have largely avoided tackling the root of the problem – namely, the excessive use of plastic in the first place, a Duke professor says.

Gig economy algorithms from Duke professor may help match freelancers, service providers

Posted by WRAL TechWire | Nov 23, 2022

Clients often have specific needs that not all workers can properly fulfill. This type of problem is one of the many lines of research being developed by Jiaming Xu, associate professor in decision sciences at Duke University’s Fuqua School of Business.