SAS debuts new brand campaign, Curiosity Forever
SAS is poised for growth, according to a company spokesperson. And, the company has launched the first major update in 20 years to its strategic brand in a new campaign, Curiosity Forever.
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branding
Study: Corporate social responsibility efforts can backfire on new brands
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want, NCSU researchers say.
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