Amazon emailed its millions of Prime members this week, alerting them to an upcoming change to the streaming service that will leave customers with two options: pay more or watch ads.
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Amazon said Monday that next month it will hold a second Prime Day-like shopping event, making it the latest major retailer to offer holiday deals earlier this year to entice cautious consumers struggling with tighter budgets.
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Amazon is raising the price of its annual Prime subscriptions from $119 to $139 per year in the United States, the company announced along with its earnings report Thursday. The price of a monthly subscription will also increase from $12.99 to $14.99.
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Turns out you really can get just about anything from Amazon. Amazon Music has announced its first ever Prime Day Concert to be headlined by Taylor Swift.
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Amazon’s upcoming Prime Day shopping promotion will be the company’s longest. Rival retailers are ready to compete.
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Amazon’s Prime Day will return for the fifth time next month, and this year the discount holiday will run for two entire days.
Read MoreShoppers will want to purchase their holiday gifts earlier than usual this year, as a major jump in online holiday shopping could complicate the delivery system.
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Amazon says its self-proclaimed holiday of deals was the biggest shopping event in Amazon history. Sales exceeded Cyber Monday, Black Friday and last year’s Prime Day.
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Amazon is extending its annual “Prime Day” promotion to 36 hours this year and will try to lure more deal-seekers to the aisles of Whole Foods. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.
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