Growing Her Startup Meant Buying, and then Selling, Her Home
ExitEvent has written about Porowski before. She’s known for taking big risks—abandoning a promising career in social media analytics at the prestigious SAS to start the company that allows social list-making and list-sharing. She raised $300,000 from friends and family in 2012 and 2013, and that helped her hire a team of now six who work out of an office in Durham. In recent months, she’s made a big marketing push, partnering with bloggers and other online personalities to write and share lists. In April, the site reached 25,000 users, with average time on site of 4 minutes and...
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