Sprint’s strategy helps improve margins, subscriber growth
Editor’s note: Sprint drives growth with its combined strategy for postpaid and prepaid services, reports Technology Business Research Analyst Steve Vachon. HAMPTON, N.H. – Sprint (NYSE: S) reported its highest retail phone net additions in over two years in 3Q17. Simultaneously building its postpaid and prepaid bases was previously a greater challenge for Sprint due to lack of differentiation between brands and high cannibalization from customers switching between segments to take advantage of the latest promotions and incentives. Sprint altered its go-to-market strategy over the past year to more effectively target specific price points through its postpaid and prepaid...
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