Inside Verizon: Reinstating unlimited data can’t prevent record subscriber losses
Editor’s note: Verizon reported its first quarterly net loss of wireless retail subscribers despite reinstating unlimited data plans – so what does the company do now? Technology Business Research Analyst Steve Vachon takes an in-depth look. HAMPTON, N.H. – The loosening of Verizon’s stronghold on the U.S. wireless market was highlighted in 1Q17 as the carrier reported its first quarterly net loss of wireless retail subscribers in its history last week. Verizon lost 307,000 postpaid customers in 1Q17 despite reinstating unlimited data plans in February, which TBR viewed as a last resort to protect market share as the company was...
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