Lindsey Welch | WRAL TechWire
Lindsey Welch

Lindsey Welch


Posts by Lindsey Welch


Cloud-based marketing startup iValu8 aims to deliver customer connections

iValu8 Inc., a cloud-based marketing platform, is trying to solve the problem of how businesses can better connect with their customers. The Chapel Hill-based company is using loyalty programs along with mobile, social and venue marketing to improve company-customer relationships. iValu8 specifically wants to help the smaller businesses that previously wouldn’t have been able to afford digital technology. “Part of the reason we developed this business was huge companies could do mobile and social marketing,” said co-founder and Vice President Andrew L. Fox, regarding the company founded in 2013. “The vision was smaller companies couldn’t do it because they...

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Cloud marketing startup iValu8 en route to raising $1M (+ video, tech at-a-glance)

iValu8 Inc., a cloud-based marketing platform, has raised $559,750, but it hopes to raise a total of $1 million, according to a filing with the Securities and Exchange Commission. Founded in 2013, iValu8 offers its services directly to businesses and operates across various social platforms such as, Facebook, Twitter, YouTube, and Instagram. The company offers social and mobile marketing solutions to its clients, which include Joe Van Gogh Coffee and Doyle’s Vineyard, to help them reach consumers. The offering comes in the form of debt, and it is intended to last more than a year. VIDEO: Watch an overview of...

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