iValu8 Inc., a cloud-based marketing platform, has raised $559,750, but it hopes to raise a total of $1 million, according to a filing with the Securities and Exchange Commission.

Founded in 2013, iValu8 offers its services directly to businesses and operates across various social platforms such as, Facebook, Twitter, YouTube, and Instagram.

The company offers social and mobile marketing solutions to its clients, which include Joe Van Gogh Coffee and Doyle’s Vineyard, to help them reach consumers.

The offering comes in the form of debt, and it is intended to last more than a year.

  • VIDEO: Watch an overview of the company at https://www.youtube.com/watch?v=eDhitSth-FY

iValu8 has been led by Chief Executive Officer Joe Carsanaro since 2015. Carsanaro has previous experience in digital marketing solutions from founding Bloodhound Technologies as well as working with Motorola as a general manager for messaging and services, according to his LinkedIn profile.

The iValu8 solution

  • Mobile and Social Media Marketing

Mobile marketing and social media marketing are two powerful ways to connect with your customers, and drive business through your door. Customers look to these channels for both convenience and to connect and participate with the community around them. iValu8 helps put you in these channels – fast, effectively and with engaging content. iValu8 works with the top social media engines, including – Facebook, Twitter, Instagram, Google+, LinkedIn and more.

  • Loyalty and Reward Marketing

iValu8 loyalty solutions help you build affinity between your business and the community around you, which results in repeat business. Our platform has built-in geolocal capabilities that lets you target your campaigns on a regional or local basis, and reward customers with punches for multiple purchases. Customers can easily access your loyalty card campaign right through their mobile phone and keep it on their phone for use the next time they walk into your store.

  • In-store and Venue Marketing

iValu8 can continue to help you market to your customers while they are in your place of business, or at events you are holding or sponsoring. iValu8 is integrated with leading Point of Sale platforms – such as Clover – connecting campaigns to in-store purchases and through receipts. Our text messaging capability makes it easy for customers to take your campaign while they are shopping in your store, and simplifies promotion of your campaigns.

Source: iValu8

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s know as a Form D electronically with the SEC after they first sell their securities.

Note: This story is from the North Carolina Business News Wire, a service of the UNC-Chapel Hill School of Media and Journalism.