GARNER – Improved Nature, a plant protein startup focusing on artificial meat, looks like a tasty investment to at least one financial backer.
The company disclosed in an SEC filing on Monday that it has secured $1 million in equity from one invester.
Improved Nature says it wants to add another $1 million.
In 2018 Improved Nature raised more than $3 million in debt as the plant protein craze was just getting started. The company launched in 2015.
The funding comes after Improved Nature recently struck a deal with Perky Jerky.
The new “Plant-Based Jerky” line launched last fall.
It will come in two flavors:
- Sea Salt & Pepper
- Tasty Teriyaki
Improved Nature products are built around proprietary technology that it says “turns plant protein into plant-based meat alternatives that provide the same taste and texture consumers desire.”
Other products available include:
- Nature’s Filets, Breaded & Flavored
- Nature’s Large Filets, Breaded & Flavored
- Nature’s Nuggets, Breaded & Flavored
- Nature’s Tenders, Breaded & Flavored
Perky Jerky products are available at 40,000 locations nationwide, including Whole Foods Market, Kroger, Target, Wal-Mart, Costco, The Home Depot, Sprouts and 7-Eleven.