RALEIGH – Local startup Pendo is expanding its global footprint yet again.
On Tuesday, the fast-growing product management software firm announced that it had acquired Receptive Software Limited, a privately-held SaaS company based out of Sheffield, U.K., for an undisclosed sum.
Pendo’s co-founder and CEO Todd Olson described the strategic acquisition, which closed on April 30, as a “game-changer” for product teams.
Founded in 2015, Receptive is a product demand intelligence platform that helps B2B product managers and customer success teams to “capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders.”
With their forces now combined, Pendo said it can now offer “the most complete integrated platform unifying the tools product-led organizations need to make better product decisions, communicate product direction, and deliver better product experiences.”
“Receptive is a perfect complement to our vision and our company culture,” said Olson said in a statement. “By adding demand intelligence to the Pendo product cloud, product-led organizations will have a 360 degree view of the user, the account, and the revenue impact of product decision
Among the new tools that Receptive brings to the table:
- Feature requests and feedback: Capture feedback and feature requests from internal and external stakeholders, including customers, prospects, sales, and customer success.
- Demand planning: Segment and analyze feature requests and customer feedback, prioritizing product investments to maximize revenue impact for the business.
- Customizable product roadmaps: Roll up product priorities and publish and manage visual roadmaps tailored to the right detail for customers, prospects, and employees.
Founded in Raleigh in 2014, Pendo announced plans to more than triple its local operations over the next five years, adding 590 jobs and investing $34.5 million in Wake County last December.
A few months later in February, it opened its fifth office in London. Other offices include San Francisco, New York City, Yakum, Israel; London and Sheffield.
“Going to Europe is just attacking another market,” Olson told WRAL TechWire at the time. “As long as we feel that things aren’t breaking, we’ll keep pushing.”