CARY – Epic Games‘ incredible success story with “Fortnite” continues to grow even more impressive as more players worldwide sign on to join the so-called online battle royale.

Marshmello via Twitter

Marshmello vita his Twitter account

The latest news is that the recent Fortnite online in-game concert featuring Marshmello drew a record number of participants, according to Epic.

“What a freaking event!” wrote a fan at YouTube after watching the show earlier this month.

But there’s even more.

“Fortnite recently had two record highs for peak concurrent players,” The Verge reports, citing a statement from Epic. “On February 2nd, Fortnite had its best event day ever with 10.7 million players showing up for the Marshmello concert. That topped a previous record of some 8.3 million people in Novermber, The Verge notes.

“Additionally, this past weekend on Saturday, February 16th, the game saw its best non-event day ever with 7.6 million players in the game concurrently.”

The so-called virtual concert with Marshmello – he wears a marshmallow helmet – included thousands of Fortnite players/characters and rollicking music it what’s touted as a “virtual concert.”

“We made history today! The first ever live virtual concert inside of @fortnite with millions of people in attendance,” Marshmello tweeted.

“So insane, thank you epic games and everyone who made this possible!”

Over the past two years, Fortnite has set all kinds of records for concurrent users and streaming.

The Verge also points out that the Fortnite-Marshmello event drew several million non-players. And its recap at YouTube has drawn nearly 27 million views.

Plus, there are more than 140,000 comments.

“Epic games I was just blown away I just live the idea of marshmello in fortnite I just wish I was there to enjoy it but I hope there are me events like this keep it up,” wrote one viewer.

Marshmello’s real name is Christopher Comstock, an electronic music producer and DJ.

The game’s popularity with more than a hundred million players also has helped make Epic, which is privately held, a company valued at several billion dollars, according to Bloomberg news.

Recent headlines from TechWire about Epic and Fortnite:

Fortnite’s Marshmello dance draws millions – is this interactive entertainment’s future? (+ watch the video)

Copyright denied for dance that is involved in Fortnite lawsuit

Epic Games sues organizers of ‘Fortnite Live’ event in UK

Epic Games yanks ‘Fortnite’ ads on YouTube in pedophile controversy