Cord-cutting in favor of streaming when it comes to TV is affecting product offerings from Google Fiber.
GF, which offers hyper-fast Internet access in parts of the Triangle, is going to provide service without TV packages in its next two markets. GF says changing customer demand in favor of streaming is driving the change.
In a blog, GF said it would try “a new approach in Louisville and San Antonio” – its next two markets.
“When we begin serving customers in Louisville and San Antonio, we’ll focus on providing superfast Internet – and the endless content possibilities that creates – without the traditional TV add on,” wrote Cathy Fogler, head of Sales and Marketing, Access for GF.
“If you’ve been reading the business news lately, you know that more and more people are moving away from traditional methods of viewing television content. Customers today want to control what, where, when, and how they get content. They want to do it their way, and we want to help them.”
GF says TV packages will continue to be offered in its existing markets, such as the Triangle, but the streaming trend is clear.
“Whether it’s through YouTube TV, Hulu, Netflix, or more specific targeted services — there are so many ways to watch what you want, when you want it,” she wrote.
“And Google Fiber’s superfast Internet allows customers to make the most of all these streaming choices by providing the bandwidth to use multiple devices and apps at the same time. So you can catch every minute of the big game at the same time you’re playing that online multiplayer game, or stream a new movie while editing and uploading your home videos.”
In existing markets, “nothing is changing,” Fogler added, “although more and more of you are choosing Internet-only options from Google Fiber. We’ve seen this over and over again in our Fiber cities.”
