customer acquisition

With the Launch of RevBoss, Eric Boggs Wants To Bring You Customers

Posted by Joe Procopio | Dec 11, 2013

By the time former Argyle Social founder Eric Boggs and I got halfway through our first beer last night, we realized we were on somewhat divergent paths, and probably had a lot of advice for each other. One thing was for sure, this whole entrepreneurial thing can get pretty cyclical. Boggs is launching RevBoss this week, a services consultancy with a core deliverable of helping companies navigate and perfect the process of moving from site visitors to repeat customers. RevBoss is the focus he’s settled on roughly one year removed from being the founder and CEO of Durham startup...

Arcametrics is Succeeding Quietly

Posted by Joe Procopio | Apr 15, 2013

Arcametrics is one of those startups that I’ve come into contact with several times, mentioned in an article or two, but never really got to know. Don’t blame me, they’re quiet — quiet in the sense that they don’t make a lot of noise around what they’re doing, but when people see what they’re up to, the value is kind of obvious. It’s the kind of thing you really don’t have to talk about. But for the record, Arcametrics’ proprietary technology looks for patterns to tie together anonymous online behavioral data with offline transactional data. They find audiences that...

Durham Startup BoostSuite Hits 5000 Customers

Posted by Joe Procopio | Feb 19, 2013

When companies hit these kinds of milestones, it reminds us that no matter the hype or the buzz or the amount of money raised, customer acquisition remains the true measure of every startup. It’s awesome to see a serial entrepreneur like Aaron jump back in at square one and build something new from the ground up, rather than rest on his laurels. Houghton has done everything from fix up bikes to mow lawns to start and exit product and service startups. “If you count a few others where I helped start them but didn’t directly start them myself, then...

Early-Stage Startup Archive Social Lands First Big Deal

Posted by Joe Procopio | Dec 4, 2012

Up until now, the State of North Carolina had been backing up their social media by archiving web pages every couple months. Imagine, if you will, your Facebook or Twitter experience limited to a once-every-two-month snapshot. You know that part where you scroll down and more updates appear? Yeah, you’d be missing all of that. That’s a problem. In a legal sense, it’s a huge problem. Archive Social had a solution, but it took months to even get in the door. A few days ago, I wrote about Archive Social founder Anil Chawla’s life after graduation from Triangle Startup...