Marketing leaders’ optimism increases for coming year, Duke survey finds
Marketing leaders reported a rising optimism about the U.S. economic outlook for next year, despite inflation’s ongoing, dampening effect on marketing spending.
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CMO SURVEY
Marketing spending slows, execs blame inflation: Watch video from Duke’ s Fuqua
Companies are cutting way back on increases in spending for marketing, according to the latest Chief Marketing Officer Survey from Duke’s Fuqua School of Business, the American Marketing Association and Deloitte.
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Survey: Marketing execs more excited about economy now than before pandemic
Marketing leaders are more optimistic about the economy than they were mid-pandemic, and even before the pandemic began, according to new data from The CMO Survey.
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