Eyes left, eyes right – These new BMWs will shift lanes where you look
In the new BMW 5-series sedan, unveiled Wednesday by the German luxury automaker, drivers will be able to change lanes on the highway just by looking to the side.
Read More
bmw
Here’s why BMW really decided to make batteries at South Carolina megafactory
Why South Carolina? “You will not fly hundred of kilograms of batteries around the world or put them on a ship,” BMW’s CEO. “You’re not going to do it. You’ll localize anyway.”
Read More
South Carolina lands $1.7B investment from BMW for electric vehicle, battery production
BMW will invest $1 billion in its sprawling factory near Spartanburg, South Carolina, to start building electric vehicles and an additional $700 million to build a electric-battery plant nearby.
Read More
Pay for only what you want, when: BMW rolls out heated seats subscription
BMW is now offering British drivers the option of enjoying a heated seat on a monthly subscription basis. Of course, you can still get heated seats the regular way — just buy them as an option when you purchase the car — but for those who didn’t do that, or who bought a used car without the feature, BMW will enable it for a monthly fee.
Read More
BMW looks to offer more custom options through software upgrades
In the near future, you could get a heated steering wheel in your BMW through a software download. Then, a year or two later, if you decide that you no longer need the feature you can unsubscribe and stop paying for it. Welcome to the world of “digital personalization.”
Read More
