Analysis: In new releases Apple is offering meaningful innovation

Editor’s note: Tony Cripps is principal device analyst at international research firm Ovum. He offers his view on the new releases from Apple that were disclosed on Tuesday. LONDON – Even post-Steve Jobs Apple (Nasdaq: AAPL) still does great theater, even if most of what was announced was unusually well-heralded in the blogosphere. Clearly there’s little need for gimmicks in the flagship 5S, in a launch replete with significant spec upgrades over and beyond the usual screen improvements. Apple is certainly offering meaningful innovation here. Moving to a 64-bit architecture means Apple can genuinely claim to have brought something...

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