Suzanne Altobello

Editor’s note: Suzanne Altobello, Associate Professor of Marketing at UNC Pembroke, reports on the most recent Network for Entrepreneurs in Wilmington event. Rather than discuss how to create a startup or his own businesses, entrepreneur and author Bobby Martin led the crowd through advice on how to navigate the first 3 to 5 years of a startup. He stressed principles explained in his book: “The Hockey Stick Principles: The 4 Key Stages to Entrepreneurial Success.” Her report follows: WILMINGTON, N.C. – At the most recent Network for Entrepreneurs in Wilmington (NEWilm.com) event, almost 100 entrepreneurs and business people gathered...

Editor’s note: Suzanne Altobello, Ph.D. is a Marketing and Entrepreneurship professor at UNC Pembroke and UNC Wilmington who moved to North Carolina in 2014, after a 14 year academic career at Southern Illinois University. She has always had a hand in the entrepreneurial ecosystem, from Carbondale, IL to St. Louis Missouri, and now in the Wilmington area. She partners local start-up companies with university students for experiential marketing projects and has been an angel investor herself. WILMINGTON, N.C. – I had an exciting adult field trip in my own town, within my own university, as I explored the world...