Inside NetApp: New campaign targets EMC as revenue falter
Editor’s note: Decreased demand for traditional products and aggressive competitor pricing drove down NetApp’s 3Q15 results. And a result will be more competition between two tech giants with a major presence in RTP is heating up as NetApp launches a new campaign targeting EMC, reports analyst Stephen Belanger for Technology Business Research. HAMPTON, N.H. – In 3Q15 NetApp’s corporate revenue declined 6.3% year-to-year to $1.4 billion, primarily due to product revenue declines of 12.3% over the same period to $815 million. TBR attributes the vendor’s revenue decline to contraction from traditional products such as ONTAP 7-Mode, as many customers...
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