Does color affect you at work and what you buy?
NEW ORLEANS — Google is one of the major U.S. corporations researching the power of color in the working world, in everything from workspaces to marketing and branding. Meghan Casserly, spokeswoman for the U.S.-based organization built around the popular search engine, says Google is still early in its research but has already found “a clear link between color and satisfaction with a person’s work area,” which in turn can boost employee creativity and productivity. Elyria Kemp, an assistant professor of marketing at the University of New Orleans, said there is more competition than ever for time and attention, and...
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