Mobile payment startups face tougher competition for dollars, customers
The market for tools that help consumers buy goods using mobile phones is getting crowded, inundating small businesses, putting off venture capitalists and making it hard for many payment startups to make a buck. Just ask Kristy Fassio, owner of a Fit4Mom exercise franchise near Seattle. She’s getting bombarded with pitches from mobile and web-payment companies pledging to provide low- cost, easy ways for her to accept payments for the mom-focused workout classes she teaches. Some don’t even charge fees. “Generally they are like, ‘We can beat any price you are paying,’” Fassio said. “They try to sell me...
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