Unlocking the cool factor: How pop culture-inspired STEAM programming attracts an audience
Outside of my day job as ExitEvent sales and events coordinator, I try to find different ways to blend my interests in music and innovation. This takes variety of forms: taking on side hustles, performing as a DJ, producing my own mixes and, for the second consecutive year, serving as program director for Innovate Your Cool. It’s a conference that highlights all things Innovation, Music and Culture, taking place alongside the Art of Cool Festival that successfully engages Durham’s creative arts community every year. In the months and weeks leading up to the conference, my task was to frame a full day...
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