Report: Providers face sharp declines in demand for bundled TV services
Editor’s note: Kamalini Ganguly is a Senior Analyst with Ovum, a global research firm. LONDON – The US is one of the most fragmented multiplay markets in the world, and the disruption of the traditional bundle is only going to get worse over the next five years. Global research firm Ovum warns US telcos and cable companies to put more focus on OTT [over the top] TV and mobile services in their bundles, or risk losing market share to disrupters offering more-relevant next-gen multiplays. The nature of the bundle is changing, with nontraditional bundles – such as fixed broadband and a...
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