Inside the IBM-Facebook partnership: Helping brands act a little more like friends
Editor’s note: Earlier this week, IBM and Facebook announced a partnership through which the two giants aim to help”brands act a little less like businesses, a little more like friends.” So what’s the deal? Jay Henderson, head of product strategy within the IBM ExperienceOne group, offers this blog. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica. By JAY HENDERSON, IBM No matter how busy my day gets, there’s one ritual I never miss: my morning walk down to the local coffee shop. I’ve been going...
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