This is the latest in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. For this installment, I sat down with Kieran Wilson who was just named business development manager at Automated...
Read MoreThis is the latest in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. For this installment, I sat down with Kieran Wilson who was just named business development manager at Automated Insights (Ai), but for the last two years has served as the tech company’s digital marketing manager. Kieran began her career as a television journalist, transitioned into sales and eventually found her way to marketing. Her early marketing roles included some sales responsibility and she later became a director of marketing at a New...
Read MoreThis is the third in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. For this installment I sat down with Todd Mosier, the vice president of product marketing at Adwerx. Todd is a true Renaissance Man. He is an accomplished jazz pianist and he has visited more than 50 countries. You can read about his adventures on his blog. (During his travels he met an actual Big Foot hunter. He tells the story much better than I could so please ask him about when you see him...
Read MoreThis is the second in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. For this installment I sat down with one of the key influencers in the Raleigh-Durham marketing community Phil Buckley. He is communications director at PrecisionLender and his prior roles include director of SEO at Virante, director of interactive at Capstrat, director of user experience at Media Two Interactive and search marketing manager at Sinclair Institute. In his spare time, he hosted the longest running SEO Meetup in the country and co-found the Digital Marketing For Business conference. He is a Boston native...
Read MoreIt’s a challenge to be the first marketing person at a tech startup. The founders are looking for a full stack marketer, also know as a unicorn, to help them rapidly scale a business and you are trying to bring a new discipline to an engineering driven company. This is the first in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. First up is Dan London, Jesse Lipson’s first marketing hire at Sharefile who a year ago left his...
Read MoreIt’s a challenge to be the first marketing person at a tech startup. The founders are looking for a full stack marketer, also know as a unicorn, to help them rapidly scale a business and you are trying to bring a new discipline to an engineering driven company. This is the first in a series of interviews I’m conducting with startup marketing veterans, in hopes of helping Triangle entrepreneurs better market their companies and find the right marketing leaders. First up is Dan London, Jesse Lipson’s first marketing hire at Sharefile who a year ago left his...
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