How to measure success on Facebook: a primer from Three Ships Media
Editor’s note: Evan Levy is Paid Media Manager handling all paid media operations and strategy for Raleigh-based Three Ships Media, a social media marketing firm. RALEIGH, N.C. – For many of our clients, the Facebook advertising question has shifted from “should I?” to “how much?” Facebook has grown by leaps and bounds over the past year offering advertisers better inventory, more control over audience targeting, and improved reporting with tools like conversion tracking and a more robust reporting interface. But as more data is made available, many advertisers are running into information overload. It’s critical not to let the...
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