So far, Yahoo’s Mayer impresses investors more than advertisers
Marissa Mayer, the Google Inc. executive brought in a year ago to restore Yahoo! Inc.’s (Nasdaq: YHOO) lost luster, has revamped products, shaken up management and presided over a 75 percent rally in the stock. Even so, Yahoo’s fifth chief executive officer in four years has struggled where it matters most: luring advertisers whose spending will put revenue back on a growth path. While Yahoo’s shares have soared in the past year on optimism over Mayer’s turnaround plan and the value of its Asian assets, analysts are bracing for another quarter of stagnant sales when the company reports earnings...
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