Startup investing: The sweat equity hat and the culture of ownership
Editor’s note: Serial entrepreneur and investor David Gardner, who is general partner of Cary-based Cofounders Capital, will be writing columns about the business of startups for WRAL TechWire. CARY – I remember a mentor telling me once that very few people ever got rich working for salary. He was emphatic. “You’ve got to work for equity or you will just be stuck on a treadmill for most of your life.” There are only two ways to get equity in a promising new venture. You can either buy it with cash or trade your services for it over time. Entrepreneurs...
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