Shotgun email marketing is dead
The following is a series of abridged sales emails I recently received, edited to protect the guilty and to highlight how they were procedurally generated. Hi [first name], I was just browsing through a list of interesting new startups I occasionally receive in my inbox, and came across [company name]… The reason I’m emailing you today though, is because I’d love to discuss your ongoing content strategy with you. My name is [salesperson], and I’m the [position] at [website] – where we help our clients… (blah… blah… blah…) Looking forward to hearing back from you, [salesperson] There’s no way...
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