How to cash in on analytics? Here are five keys
Editor’s note: Andrew Roman Wells is the CEO of Aspirent, a management-consulting firm focused on analytics. Kathy Williams Chiang is VP, Business Insights, at Wunderman Data Management. They are the co-authors of “Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions,” published by Wiley. For more information, please visit www.monetizingyourdata.com. NEW YORK – Data and analytics have redefined the way we compete. Data is a critical corporate asset that organizations are starting to monetize in new ways to get ahead of their competition. The bottom line? Companies that leverage data to drive the performance of their organization’s...
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